HAVE A GOOD TIE – Co-founder and Art director – 2016

with Dario Gaudio and Fabrizia Parisi

 

– A passionate research has led us to select fabrics which are unusual for fashion accessories, with technical and aesthetic features never seen before;
– A new folding and seaming technique of the fabric, that allowed the experienced, keen-to-experiment Italian artisans to produce our ties by using a single piece of cloth, as wise origami masters;
– A packaging that is already a gift-box itself, which is useful after purchasing, to carry the tie in a suitcase or to keep it carefully inside the wardrobe;
– A fresh and new storytelling that completely modernizes the dusty image currently associated with neckties.

 

photo credits: Fabrizia Parisi