Photo Matteo Bellomo
Questioning all that is certain, incentivising technological research to go beyond the current limits and exploring practical improvements, these are the methods for creating original products that outclass what already exists. Ultimately it is about finding a formal synthesis that gives a distinctive slant to the ordinary.
We design products with the sole objective of making them people-centred, to be used expressing their full potential, interpreting the contemporary world in aesthetic terms, respecting the environment and the people who come in contact with them. Chairs, handles, air purifiers, back packs, smart pens, suitcases, electronic locks, small tables, scissors, padlocks, heated towel rails and stools are some of the types of products that we have designed: the multidisciplinary approach is a fundamental value of the studio which makes it possible to always have a versatile view of design.
We also collaborate with companies in defining a strategic vision, to build the brands by outlining a high quality growth path which impacts the product catalogue, identity and communication.
The heart of the studio is in Milan where we work on product ideation and development as well as on the creative aspect and relations for art direction. We have set up a network of top-class professionals who we call on according to need and who we coordinate with for prototyping, product engineering, photography, video, styling, illustration, rendering, animation, copywriting and web marketing.
