Branding, Visual Identity, First Collection
Dsegno – 2021/22
I curated the first collection made up of intentionally simple furnishings that are immediately accessible and easily integrated into any home.
This was an exercise in design aimed at demonstrating that it is not just about shapes but about proportions, the combination of materials and smart solutions. Out of this project grew a family of products that quietly, unobtrusively fit into the home and often conceal an unexpected function which resolves or simplifies a day-to-day activity. These are objects designed to be affordable and also easy to send and assemble.
The desk with a hidden drawer, the writing desk that creates a micro-environment, the shelf that has a hidden valet tray compartment, the wall coat hanger that can be positioned horizontally or vertically depending on the space available, the modular floor or wall bookcase, the shelf with incorporated book ends are only some of the pieces that make up the initial D-segno collection.
I have also worked on the corporate image and visual identity giving it popular appeal that will resonate across a broad cross-section of the public even those who would not normally buy designer goods.
Besides the fact that the collection can be purchased on the D-segno website and shortly also in selected retailers, it is immediately purchasable on Amazon with fast delivery.