De’Longhi Home Radiators
Hygge: Visual Identity, Art Direction, Naming

I have supported De’Longhi Home Radiators in the creation of the visual identity for the new Hygge product, by guiding them to the creative production of storytelling images and videos and by handling the graphics of the catalogue. I am also assisting the company in the creation of a distinctive aesthetic and an editorial plan for launching the entire brand on social media.

I have chosen to typify the Visual Identity with contrasting shades of red, which represents warmth, and blue, which represents purified air.

Hygge’s narrative images emphasize the aesthetic accuracy of every detail and communicate the technological spirit of the product. The images set convey well-being and a sense of welcoming.