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20159, Milano

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/D/D by Belca2023

Fourteen months of work led to the launch of the furniture collection /D, for which I curated the design of the products, the corporate image and the visual identity. I have always believed that design should bring beauty to even the most popular objects, which is why I enthusiastically accepted the invitation of Belca. A company whose products furnish canteens, schools, airports and public spaces, where budget and resistance are often the criteria to choose furniture. I worked on the naming and the corporate image to make the collection easily recognizable and memorable.

/D is not a name but a symbol, nearly an emoticon. A powerful visual identity, distinguished by orderly repetitions of the products that, thanks to colour contrast, create graphic patterns. The product presentation images are characterized by a warm and humanizing light that passes through the window and enlightens the subject. Finally, I designed a new hard copy of the catalogue, a website and an Instagram page.

Cloche brings a distinctly gentle touch to urban lighting. The design of the large dome arises from the technical need to create internal convective motion to cool the illuminating body. Thus, the resulting head is uniquely and characteristically integrated into the pole. The illuminating surface is recessed a few centimeters inside the dome, allowing for the reduction of glare and light pollution.

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