designed with Martinelli Venezia
The New Domestic Landscape 2020
Hyper-seriality, online sales, and democratic nature.
In May 2014, we began to discuss the idea of a chair that was representative of the contemporary world, in terms of production technology, sales methods and use features. We wanted to design an iconic, democratic product, meant to be sold online and we decided to investigate the theme of hyper-seriality.
After a 5-year design process, Chair 1:1 was born. A mountable/demountable chair, in which all the pieces are moulded in one go, thus optimizing the mould size and the speed of the production process, reducing waste to a minimum as well. The chair is sold just as it comes out of the mould, bypassing several steps; it will be the buyer who will complete the process: this is hyper-seriality.