Branding, Packaging, Storytelling
Moleskine – December 2021
We started from the design of the new smart pen and we ended up creating the identity of the whole collection and the packaging.
The formal contrast that we perceive between cap and body refers to the dialogue created by apparently opposite features such as analogic/digital, masculine/feminine, work/leisure time, creativity/rationality and past/future.
With the same approach, we designed the logo in which square and circle speak together merging each other. Finally, we designed a new precious and technologic image for packaging and we removed the plastic elements for more sustainable outcomes.
Photo Fabrizia Parisi