Needo / 2018
Naming / Brand Identity / Catalog / Corner Shop
Needo is a company that trades tents, fixtures, window frames and mosquito nets via corner shops and exhibition stands.
The project began with the naming: Needo includes the concept of home, protection, necessity and empathy, all founding elements of the brand.
Needo products furnish the house by creating a protective barrier, for well-being and safety. Thus the logo is a sum of geometric shapes that outline a house and a “filtered” sun.
Stripes and fluorescent colour are thus the fundamental elements for the corporate image which will be present on the catalogue and in the applications in the corner-shops.