Needo / 2018

Naming / Brand Identity / Catalog / Corner Shop

Needo is a company that trades tents, fixtures, window frames and mosquito nets via corner shops and exhibition stands.

The project began with the naming: Needo includes the concept of home, protection, necessity and empathy, all founding elements of the brand.

Needo products furnish the house by creating a protective barrier, for well-being and safety. Thus the logo is a sum of geometric shapes that outline a house and a “filtered” sun.

Stripes and fluorescent colour are thus the fundamental elements for the corporate image which will be present on the catalogue and in the applications in the corner-shops.

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